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pilot Screentime develops first pan-European Smart TV campaign for New Yorker
Hamburg, 15th October 2012
European premiere! pilot Screentime is the first to develop a pan-European Smart TV campaign. Pioneer client is New Yorker the fashion retailer. The Smart TV branding campaign presents the fashion label’s autumn collection and promotes the online competition “what’s your moment”. The campaign will run for one month in nine European countries and includes Smart TV portal advertising, video pre-rolls, in-app advertising and a landing page. The campaign is developed especially for LG Smart-TVs. Delivery and media sales were handled by Smartclip. The LG Smart TV platform is available on all LG Smart TV devices, Smart 3D Blu-Ray players and the Smart TV Upgrader (Set Top Box).
Silvia Lange Marketing Manager New Yorker: “The LG Smart TV advertising platform offers a direct connection between our two most important media channels: online and TV. For New Yorker this combination of high impact advertising and interactivity is the perfect fit for our branding aims”.
Damian Rodgett, Managing Director pilot Screentime: „Smart TV has arrived in German households and is an exciting branding channel for emotional brands like New Yorker. The New Yorker Smart TV campaign extends our multiscreen approach and allows for even easier engagement with the target group. The campaign shows for the first time that the largest display in the household is not only a video distribution channel but a dialogue platform that bridges the online and offline media channels”.