Hamburg, 15th October 2012.
European premiere! pilot Screentime is the first to develop a pan-European Smart TV campaign. Pioneer client is New Yorker the fashion retailer. The Smart TV branding campaign presents the fashion label’s autumn collection and promotes the online competition “what’s your moment”. The campaign will run for one month in nine European countries and includes Smart TV portal advertising, video pre-rolls, in-app advertising and a landing page. The campaign is developed especially for LG Smart-TVs. Delivery and media sales were handled by Smartclip. The LG Smart TV platform is available on all LG Smart TV devices, Smart 3D Blu-Ray players and the Smart TV Upgrader (Set Top Box).