Digitising the Point of Sale.

A german first: Pilot Screentime and Hella Mineralbrunnen install refrigerators with transparent screens in german supermarkets.

Hamburg, 5th April 2015. pilot Screentime together with hella mineralbrunnen have made history in Germany by installing the first industry class transparent refrigerators in Germany’s top supermarkets. The highly innovative refrigerators with transparent Full-HD displays

Digital Signage Retail Best in Class Study 2014

Hamburg, 25th August 2014. pilot Screentime GmbH releases its first Digital Signage Retail Best in Class Study. With over 100 retail digital signage installations, pilot Screentime has benchmarked some of the most prestigous and prominent digital signage projects in the retail sector for the first time. The study reveals how the retail market

pilot Screentime and Yahoo launch Smart TV app

Hamburg. July 31st 2014

What is the secret of Kate’s royal style? What does your star sign tell you about your sex life? Can red wine prevent tooth decay? The web TV platform Yahoo!Germany delivers a diverse potpourri of video content via their web portal and now, with pilot Screentime’s help, Yahoo have created a Smart TV app for Samsung devices (models 2013 & 2014), that allows HD video content playback on Smart TVs.

Yahoo!Germany continues its long-standing relationship with the Hamburg based agency group. At present pilot entertainment has developed and produced five seasons of the popular web TV format “life & harmony”, which is available on the Yahoo!Germany portal. Aside from “life & harmony” content, such channels as news, science, advice, crime & mystery, stars and daily horoscope are offered as video content. Now all of this video content is available in “lean back” mode on the television. Yahoo! Germany is among the first customers of pilot Screentime. Since its launch two years ago, pilot Screentime has developed various Smart TV applications for Gruner + Jahr, including the Google-TV app for the news magazine “Stern”. Additional projects for both national and international customers are in development.

Screentime LAB opens in Hamburg

Hamburg, 20th December 2013. The Screentime LAB has opened in the new premises of pilot Screentime GmbH in the Neue Rabenstr.12, Hamburg and allows existing and new customers to see their digital screen campaigns, content and technology working in a real-world setting. The LAB is a showcase for the latest Digital Signage systems and Smart-TV […]

50 million new screens sold in Germany alone in 2013 – the war of attention has begun

Hamburg, 13th December 2013. Following the IPTV Workshop and Award on 12.12.2013 in Hamburg we are pleased to announce that the presentation: Screen Wars: Marktüberblick – neue Technologien und Plattformen from Damian Rodgett, pilot Screentime GmbH, is now available for download.

10 Million households already with Smart-TVs in Germany

Hamburg, 20th September 2013. Following the demand from many visitors of this year’s dmexco in Cologne, pilot Screentime has made the seminar presentation “Smart TV – The next big thing for your brand” available for download.

pilot Screentime develops „stern“ Smart TV App for Google TV

Hamburg, 23th June 2013. The new Google TV app for the German news magazine „stern“ is now available in the Google PlayStore. The android App presents the video content of the German publisher Gruner & Jahr in eight video on demand (VOD) channels: Top Videos, news, stern TV, Webhits, Stars, Gourmet, stern tests und Fitness. […]

pilot Screentime develops 3D App “Screens on Fire” for Google TV

Hamburg, 1st May 2013. “Screens on Fire” is a Google TV app available in the Google PlayStore. The full HD 3D video App offers viewers the opportunitiy to play back a 60 minute video stream of a fireplace. The 3D effect works on 3D capable TVs together with the appropriate viewing glasses. The fireplace video […]

pilot Screentime develops first pan-European Smart TV campaign for New Yorker

Hamburg, 15th October 2012.

European premiere! pilot Screentime is the first to develop a pan-European Smart TV campaign. Pioneer client is New Yorker the fashion retailer. The Smart TV branding campaign presents the fashion label’s autumn collection and promotes the online competition “what’s your moment”. The campaign will run for one month in nine European countries and includes Smart TV portal advertising, video pre-rolls, in-app advertising and a landing page. The campaign is developed especially for LG Smart-TVs. Delivery and media sales were handled by Smartclip. The LG Smart TV platform is available on all LG Smart TV devices, Smart 3D Blu-Ray players and the Smart TV Upgrader (Set Top Box).

Silvia Lange Marketing Manager New Yorker: “The LG Smart TV advertising platform offers a direct connection between our two most important media channels: online and TV. For New Yorker this combination of high impact advertising and interactivity is the perfect fit for our branding aims”.
Damian Rodgett, Managing Director pilot Screentime: „Smart TV has arrived in German households and is an exciting branding channel for emotional brands like New Yorker. The New Yorker Smart TV campaign extends our multiscreen approach and allows for even easier engagement with the target group. The campaign shows for the first time that the largest display in the household is not only a video distribution channel but a dialogue platform that bridges the online and offline media channels”.